In 1905, Gennaro Fabbri took over an old grocery store with a wine cellar in Porto-maggiore, province of Ferrara. He was 45 years old and had two sons, Aldo and Romeo. Gennaro transformed that little shop into a producer and distributor of liqueurs. The sign outside read «Premiata Distilleria Liquori G. Fabbri», known today as "Fabbri 1905". It was the beginning of a long entrepreneurial adventure. The company's success only grew over time, all the way to the turn of the millennium.